4 Comments

  1. Matt - The Trenchcoat Dwarf
    September 3, 2017 @ 2:35 am

    Interesting piece, and good to see you so openly document your processes. I think that transparency is a good thing.

    I think the most interesting takeaway for me was how on the DMG, bundles are what seems to grab people’s attention.

    This makes me think that short adventures are probably better products than long ones. If you can write a 16 page adventure, and chain it in 4 parts, where each is playable on its own, but there is also a cohesive whole, you have a bundle on your hands. Whereas that wouldn’t be true for a 64 pager.

    I also think it is valid that you mentioned things are different on DriveThru. There, the very top products site-wide are large sourcebooks and rule sets. Not sure how it goes in the subcategories, but I might have to do some more research.

    Reply

  2. Zeshio
    September 10, 2017 @ 4:59 am

    I thought the OneBookshelf post was pretty revealing. It sheds a lot of light on how you should price your stuff. It would be interesting to see an update to that for 2016.

    For Twitter, if you get a big company or publisher retweeting your product, it can make a huge difference in short term sales. However, retweets and mentions like that tend to be few and far between. I’ve heard arguments that twitter posts should either be short, or entertaining. If you can pull people in quickly, they’re more likely to engage. More engagements means more eyes on your stuff, which means more conversion buyers (even if it’s less than 1% of folks).

    Reply

    • loottheroom
      September 10, 2017 @ 1:21 pm

      I’d really like to see an update from OBS about pricing, especially with regard to DMs Guild. It seems like prices have been trending higher lately, and I’d love to know what their data says about that.

      As far as Twitter goes, images are key to getting RTs – but RTs don’t really convert to sales unfortunately. I’ve had RTs from a few of the big guys in the industry on things and I didn’t notice any perceptible spike in sales from it. Saying that, my clickthrough rate on the recent Breaker of Chains links has been pretty uniform between Twitter and Facebook, which is unusual, so either things are changing or my followers are more likely to click my links than they were 6 months ago!

      Reply

  3. Breaker of Chains – A Postmortem – Loot The Room
    December 13, 2017 @ 11:02 am

    […] one of the articles in that series I talked at length about pricing, and set out my aims for the adventure as far as how much I wanted […]

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.